Philosophy
Real estate works best when you are in control; equipped with smart tools, sharp insights, and trusted guidance. We combine tailored strategy with a streamlined framework to deliver a simpler, safer, and smarter experience that protects your interests and empowers you to move forward with confidence.
Advanced Home Search: Browse complete and accurate property listings, including hundreds of additional properties on the MLS's off-market, Private Listing Network, that aren't found on public portals like Zillow, Redfin, and Homes.com. This industry-leading, easy-to-navigate search platform is designed to simplify the real estate search experience and deliver a competitive advantage over other buyers.
What's My Home Worth?: Receive two automated home valuations from industry leading sources, Zillow and ATTOM, in seconds. Also included is a target pricing analysis and a comprehensive neighborhood activity report, including recently listed and sold properties.
Neighborhood Market Data: The market is constantly changing and access to real-time data helps our clients make decisions confidently. Altos Research is the industry's leading data provider with information updated on a weekly basis, far more frequently than other sources. Search by location and property type and sign of for weekly alerts to stay informed.
Digital Buyer Presentation: Everything you need to know about the buying process including a detailed step-by-step guide, our quarterly market report, agency information, and more.
Digital Seller Presentation: A detailed breakdown of the processes and strategies used to sell your home according to your desired outcome, whether that be maximizing price, speed, or discretion. View our quarterly seller report, pricing strategies, media examples (including high resolution photography, 3-D virtual tours, & floor plans), and more.

Zak Herman
About Me Real estate represents one of the most significant financial investments most will make. The decisions are complex, the implications carry real consequence, and the process requires someone who understands both the market and what matters to you personally. Having spent 15 years working with buyers, sellers, and investors across Chicago and the surrounding suburbs, I've developed a clear sense of what separates a good outcome from an exceptional one. My role is to protect your time, equity, and leverage. For buyers, that means professional grade search tools, real-time market intelligence, and a process that strengthens your position before you reach the negotiating table. For sellers, it means pricing informed by buyer psychology and a market presentation that generates serious offers. Effective marketing isn't about volume, it's about reaching the right buyers. Every listing is positioned precisely where serious buyers are actively searching. In 2024 I founded The Pareto Group on a single principle: every client receives a strategy tailored to them. What that looks like depends on you, the property, and the market. Your priorities, privacy, and autonomy are non-negotiable in how I work. I'm a licensed Chicago REALTOR® operating through Real Broker, a tech-forward global brokerage of more than 30,000 agents. I live in West Town with my husband and our dog, Fritz, and enjoy Chicago's restaurant scene and CrossFit community.
Learn More