Zak Herman
Licensed Real Estate Broker

Zak Herman
Licensed Real Estate Broker

Licensing: 475124435

Real estate should be simple, strategic, and centered on your goals—not built around outdated systems or inflated costs. My approach puts you in control of the buying and selling process while leveraging modern tools and strategies that maximize your bottom line.


Too often, traditional agents rely on generic marketing tactics and unnecessary steps that create confusion, increase costs, and prioritize their commission over your results. At The Pareto Group, we do things differently.


My clients benefit from cutting-edge technology, data-driven insights, and targeted marketing strategies that simplify the process while providing greater clarity and confidence at every step. Whether you’re buying or selling, I provide a safer, more transparent experience—so you can make informed decisions without pressure or surprises.


Sellers reach the right buyers faster and more effectively, while buyers gain access to private MLS listings, real time data, and smarter tools that strengthen their position. Because of this streamlined process I’m able to increase clients’ net proceeds through reduced listing commissions and buyer closing cost credits, keeping more money in your pocket.


Whether you’re a first-time buyer or a seasoned investor, I serve as both strategist and advocate—ensuring your priorities come first, your privacy is protected, and your autonomy is respected. Every listing benefits from industry-leading marketing, including 3-D tours and laser-measured floor plans, ensuring your property stands out where it matters most—on the MLS and across online platforms.


In 2024, I founded The Pareto Group to bring a modern, client-first philosophy to real estate: one that emphasizes simplicity, safety, transparency, privacy, and autonomy. As part of Real Broker, a tech-forward, cloud-based brokerage with over 20,000 agents worldwide, we give our clients access to unmatched tools, resources, and professional networks.


My work has been featured on HGTV’s House Hunters and in multiple Chicago Sun-Times articles for my experience rehabbing classic Chicago bungalows. I currently live in West Town with my husband and our dog, Fritz, and enjoy exploring Chicago’s restaurant scene and CrossFit community.


At The Pareto Group, we go beyond transactions. We empower our clients with the tools, knowledge, and support to make confident real estate decisions—and walk away with stronger financial results.

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